Registered Indexed Universal Life (RIUL) is a modified version of Indexed Universal Life (IUL) that can provide enhanced policyholder value compared to IUL. Such a product is especially relevant in the prevailing, persistent low interest rate environment. Similar to IUL, RIUL will credit interest based on index growth. Unlike IUL and similar to variable universal life, the policyholder assumes some degree of downside market risk that will result in a limited negative growth in account value during a market downturn. RIUL could be attractive to consumers seeking cash accumulation universal life and IUL products and who have a greater risk appetite and longer investment horizon.